Are You Being Served?
“It’s like insert token skater, surfer or DJ here. It’s an underground movement and companies love to latch on and pretend they have roots in it.” “…With consumers reacting against brands at grassroots level, though, the fight to keep labels credible will get even tougher.” “…With more than 17 brands in its stable, Globe International may have seen this coming.” Such a breath of fresh air has never made us want to skate more! Celebrate on your local smelly curb. The death of skateboarding is autogenerating itself again.