Somewhere in an Office in Texas…
CEO: “So we have this great product, now how are we going to make ourselves look hip”?
Marketing Guy: “Sir, how about we tap into the eXtreme market segment?”
CEO: “Excellent idea marketing guy, but how? We know NOTHING about these X-Games type sports?”
Marketing Guy: “Sir, I know just the right spot to find these high profile athletes: THE LOCAL MALL! This weekend I will visit the Vans eXtreme park and I will interact with all the high profile athletes and sign them up for our product.”
CEO: “You deserve a raise!”