VANS - The Original Wrangler’s
Brad Dorfman is helping to Report that VANS has apparantly been purchased by VF Corp.??? This story will be updated.
UPDATE:
Mackey J. McDonald, chairman and chief executive officer of VF, said, “We are making growth happen, and we’re doing it with a powerful brand that resonates strongly with its core teen consumer base. Vans is the original action sports brand, the industry leader in brand awareness. The acquisition will give us a dynamic new brand to add to our growing Outdoor portfolio, provide us with expertise in footwear and other new products and offer clear opportunities for continued top line growth. We expect that Vans’ sales could reach $500 million in the next three to five years, with the potential to meet VF’s operating margin and return on capital targets.”
You are witnessing the future of VANS skateboarding. We couldn’t help but post this picture.
