Dirty Reebok Kids
Skatedaily pointed out the press release for the Rbk/DGK deal.
“Featuring the elements of a true skate vibe, the footwear and apparel collections will reflect Stevie Williams’ unique style and flavor. The collections will launch next fall and will be available in select skateboard shops and other footwear stores nationwide. Stevie Williams and Reebok are currently developing an integrated global marketing and grassroots campaign to promote DGK.”
Integrated Global Marketing! Multi-Year contracts. Steve is banking.